The healthcare industry is poised for another wave of transformation in 2025. With advancements in technology, a stronger focus on health equity, and the integration of personalized care, the coming year promises innovations that tackle some of the industry’s toughest challenges. To provide a forward-looking perspective, we asked Podimetrics’ CEO Jon Bloom and Director of Medical Affairs Gary Rothenberg to share their predictions for the key healthcare trends shaping the future. Their insights highlight a disciplined approach to digital health funding, advancements in health equity, and the critical role of technology in addressing social determinants of health (SDoH).
The Future of Digital Health Funding
Over the past decade, digital health investments have accelerated, introducing groundbreaking solutions to the market. However, Jon Bloom notes that 2025 will bring a more focused and disciplined approach to funding, mainly aimed at addressing chronic diseases like diabetes, heart disease, and obesity.
A Shift Toward Disciplined Investing
“‘Disciplined’ is the best word to describe investors’ approach to digital health funding over the past year. In 2025, I think we’ll see a continuation of this same funding trend in digital health but with a more precise focus on impact investing as well,” Bloom states.
Evidence-backed research will be a key differentiator. Bloom emphasizes, “Providers, health plans, employers, and investors are looking for hard proof of impact—especially in relation to an improved end-to-end patient journey—before diving headfirst into collaboration or investment.” Companies addressing chronic diseases with proactive, preventive care solutions will see increased attention and collaboration opportunities.
Advancements in Health Equity & DEI
As healthcare increasingly focuses on underserved populations, 2025 will see expanded efforts to address inequities through targeted solutions and cutting-edge technology.
GenAI-Powered Services for At-Risk Patients
Jon Bloom highlights the transformative potential of generative AI (GenAI) for improving patient engagement and adherence. “In 2025, expect to see increased adoption of GenAI-powered services that will improve patient experience and engagement, all with a laser focus on improving adherence for the most at-risk patient populations,” he shares.
Bloom explains how such tools can enhance preventive diabetes care for Medicaid-covered and minority populations. “These patients, many of whom are already overwhelmed by managing diabetes and related comorbidities, will benefit from GenAI tools that provide personalized communication, education, coaching, and SDoH-specific support,” he adds. These innovations will ensure patients stay engaged and supported, leading to improved adherence and outcomes.
Prioritizing SDoH in Healthcare Solutions
Gary Rothenberg underscores the importance of addressing SDoH in achieving equitable care. “According to a recent survey of more than 1,000 Medicaid patients, 86% stated they want their plan to cover more tools and approaches to keeping them connected with their healthcare team,” he shares.
Rothenberg predicts increased investment in clinical support services paired with in-home preventive technologies. “Equitable access to technology focused on powering preventive care in the home is absolutely mission-critical to addressing health inequities,” he says. Pairing technology with trusted clinician-patient relationships can significantly improve adherence, access, and outcomes for at-risk populations.
The Role of Innovation in Chronic Care
Chronic diseases like diabetes remain a major focus for healthcare innovation. Rothenberg believes that combining high-tech solutions with a personalized touch will be the key to meaningful progress. “Patient trust continues to be the most important influence in healthcare today,” he says.
By emphasizing predictive care, healthcare initiatives can proactively reduce complications and lower costs. Personalized care strategies informed by SDoH—supported by tools like remote monitoring devices, automated adherence reminders, and coaching—will empower patients and improve long-term outcomes.
A Vision for 2025
The healthcare landscape in 2025 promises disciplined investments that drive innovation, advancements in health equity, and personalized care that leverages cutting-edge technology. As Bloom and Rothenberg emphasize, solutions rooted in evidence, equity, and trust will define the future of healthcare—ensuring better outcomes for all, especially the most vulnerable populations.
