Barbara is a people-first, team-oriented leader with over 25+ years of experience in managing client, patient, and physician services for companies in the healthcare sector.
As the Chief Commercial Officer of Podimetrics, she spearheads all sales and marketing, working in tandem with other departments to achieve our business objectives. These include expanding revenue growth and our presence across the Veterans Health Administration and health plans throughout the country while broadening our customer base. She also fosters important partnerships and strengthens our operations to ensure the smooth execution of our strategic initiatives.
Her strong track record and expertise in developing and implementing strategies for sales, marketing, pricing, revenue forecasts, growth optimization, and improving customer service result from her wealth of experience. Most recently, she was Vice President of Business Development at CareCentrix, where she excelled in payer sales development and execution for select national and regional payers. She held other key roles at Omada Health, Generation Health, WebMD, Integrated Resources, and Empire Blue Cross and Blue Shield.
Barbara holds an MBA from the Lubin Graduate School of Business at Pace University and has received the Annual YWCA Tribute to Women in Industry Award.